Ab[Screenwear] is a New York-based luxury fashion label and material experimentation lab that aims to recontextualize our relationship to the digital screen. As a vestimentary medium, Ab[Screenwear] is interested in shifting forms of communication as our bodies are extended by machines. Through meticulously constructed garments, combining traditional luxury materials like cashmere and leather with RGB-like dichroic polyurethane, the line marries the familiarity of the sensual, material world, with the emergent, a-material intelligence of our new tech oriented era.

Founded by Ralph Lauren and Maiyet alum, Olya Petrova Jackson’s Ab[Screenwear] is both a high-end fashion atelier and conceptual project that positions the screen, in essence, technology’s “skin”, centrally in the contemporary experience of wearables. Iconic jackets feature light-responsive holographic panels made from pliable hand-treated architectural material, through which touchscreens are operable. Visually, the dichroic garments speak to the RGB aesthetic of our technology, an omnipresent atmospheric element that is so prefuse that Ab[Screenwear] argues: RGB is the new black. The panels also act as placeholders for future ready-to-wear innovations, to be released in stages, envisioning new forms of content, expression, and intimacy in the human-to-technology relationship in fashion.

For the A2/17_Postmasters Presentation, Ab[Screenwear] is introducing a line of women’s wear wovens called Ab[Softwear]. The collection has been created from artisanal fabrics, handmade on a floor loom by a multimedia artist and weaver, from materials previously used in Ab[Screenwear] prototypes: thermoplastic polyurethane (TPU), leather, cashmere, cotton, nylon mesh, are combined to create beautiful, zero waste materials. Each garment is one-of-a-kind, numbered and handmade in the Ab[Screenwear] studio in Chinatown in New York City.

The presentation featured the video artwork “Cluster” by artist Kurt Hentschläger and is curated by Paulina Bębecka.

About “Cluster” by Kurt Hentschläger

Kurt Hentschläger’s generative visual work, “Cluster,” is a point of convergence for Ab[Screenwear] 2/17 presentation. In the weightless choreography of “Cluster” human figures appear mostly as a pulsing cloud of body parts and light. This never fully predictable projection parallels the unpredictability of the RGB-like dichroic material used in the Ab[Screenwear] collection.

Both Ab[Screenwear] and “Cluster” draw from repetitive elements and “natural” improvised structures to go pre-verbal. Communication happens through movement – humanoid bodies, swarming around with an insect and alien-like mobility and via screens, an appendage, an extension of our very own skin, celebrating emergent, a-material intelligence of the new tech oriented era.

photos by Jason Lasswell

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, New York, NYC, designer, Ab{Screenwear}. Jason Lasswell, Olya Petrova, nyfw, fashion week, designer, aw17 submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, New York, NYC, designer, Ab{Screenwear}. Jason Lasswell, Olya Petrova, nyfw, fashion week, designer, aw17

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, New York, NYC, designer, Ab{Screenwear}. Jason Lasswell, Olya Petrova, nyfw, fashion week, designer, aw17 submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, New York, NYC, designer, Ab{Screenwear}. Jason Lasswell, Olya Petrova, nyfw, fashion week, designer, aw17

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, New York, NYC, designer, Ab{Screenwear}. Jason Lasswell, Olya Petrova, nyfw, fashion week, designer, aw17 submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, New York, NYC, designer, Ab{Screenwear}. Jason Lasswell, Olya Petrova, nyfw, fashion week, designer, aw17

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, New York, NYC, designer, Ab{Screenwear}. Jason Lasswell, Olya Petrova, nyfw, fashion week, designer, aw17 submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, New York, NYC, designer, Ab{Screenwear}. Jason Lasswell, Olya Petrova, nyfw, fashion week, designer, aw17

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, New York, NYC, designer, Ab{Screenwear}. Jason Lasswell, Olya Petrova, nyfw, fashion week, designer, aw17 submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, New York, NYC, designer, Ab{Screenwear}. Jason Lasswell, Olya Petrova, nyfw, fashion week, designer, aw17

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, New York, NYC, designer, Ab{Screenwear}. Jason Lasswell, Olya Petrova, nyfw, fashion week, designer, aw17 submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, New York, NYC, designer, Ab{Screenwear}. Jason Lasswell, Olya Petrova, nyfw, fashion week, designer, aw17

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, New York, NYC, designer, Ab{Screenwear}. Jason Lasswell, Olya Petrova, nyfw, fashion week, designer, aw17 submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, New York, NYC, designer, Ab{Screenwear}. Jason Lasswell, Olya Petrova, nyfw, fashion week, designer, aw17 submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, New York, NYC, designer, Ab{Screenwear}. Jason Lasswell, Olya Petrova, nyfw, fashion week, designer, aw17

Leave a Reply

Your email address will not be published.