by Olivia Louden

Zeynep Dag is a modern art student turned luxury shoe designer. Alzuarr, her highly unique footwear brand, is characterized by a balance of quirkiness and sophistication, the goal of which is to inspire power in the woman who wears them. For Zeynep, shoes are the epitome of feminine power. I was able to ask her all about the origins of Alzuarr, her background in the arts, and what feminine power looks like in the world today.

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, Amsterdam, Netherlands, Alzuarr, Olivia Louden, Zeynep Dag, shoes, heels, designer, shoe designer

Let’s start with the story of your brand. What are the origins of Alzuarr?

Alzuarr is a luxury footwear brand based in the Netherlands founded in 2017 by Zeynep Dag.

What does your design process look like?

I’m an impulsive designer am inspired by the things I see throughout the day. This can be a piece of art or a fruit that I see in the supermarket.

After that I start with the sketches. I always make my designs at night. I make many designs and look for the right shape for the right design. Hereafter I work out all models to see what looks like at the feet. That’s very important to see. During this process, I’m always looking for a unique shoe that is portable.

Later these models will be worked out in cooperation with me in the shoe factory in Italy, until a perfect shoe comes out. Where every detail fits Alzuarr’s mission.

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, Amsterdam, Netherlands, Alzuarr, Olivia Louden, Zeynep Dag, shoes, heels, designer, shoe designer

How does your background in art affect the way you design shoes?

During the many art studies I’ve done I find out that everything can be done and nothing is crazy in the arts. This has been a turning point in my life.

When making the design, I do it as well. Everything can be in my designs; I cannot limit myself to anything or anyone, nor by the technical part that comes with it.

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, Amsterdam, Netherlands, Alzuarr, Olivia Louden, Zeynep Dag, shoes, heels, designer, shoe designer

What is it about shoes that particularly attracts you, rather than other types of fashion design?

My life has never been easy and has taken a lot of difficult times with my mother. My mother only owned me at the time and I had to stay strong to survive with her. Being a powerful woman is difficult. Shoes with heels gave me power. Because of this, I see shoes as metaphor for power.  If I don’t feel good with myself, I wear shoes with heels and they give me power.

 And power you need as a woman to continue in life.

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, Amsterdam, Netherlands, Alzuarr, Olivia Louden, Zeynep Dag, shoes, heels, designer, shoe designer

Your designs combine feminine sophistication with a certain level of quirkiness. What can you tell me about that?

It’s exactly how I am. I find it very nice to show my femininity and shoes are the ultimate fashion item to do that.

Shoes design is the most beautiful thing. I mean, I can design my dream shoes. In this, I find it very important to create a unique design that is quirky and shows a personality.

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, Amsterdam, Netherlands, Alzuarr, Olivia Louden, Zeynep Dag, shoes, heels, designer, shoe designer

What are some of the symbols that Alzuarr includes, and how do they relate to the theme of feminine power?

An important symbol is the cactus. The cactus is a powerful plant and this refers to Alzuarr’s mission. Shoes for the powerful woman.

In the collection are iconic models like the Gigi with the guns. These are the most iconic models of Alzuarr and stand for the strength. Not only by the gun on the shoe, but also by the powerful shape of the shoe.

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, Amsterdam, Netherlands, Alzuarr, Olivia Louden, Zeynep Dag, shoes, heels, designer, shoe designer

What does it mean to be a powerful woman in today’s world?

Today it’s very hard to be a women in this world, to be a powerful women is much harder. You have to work day and night to stay strong. But when you can feel power it’s the most beautiful feeling ever.

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, Amsterdam, Netherlands, Alzuarr, Olivia Louden, Zeynep Dag, shoes, heels, designer, shoe designer

Finally, where are your designs available?

Our heels are only and exclusively available on our online boutique www.alzuarr.com.

Soon the shoes will be for sale in luxury stores in New York, London and Dubai.

The aim of the brand is to open in 2 years a very exclusive store in Paris.

Leave a Reply

Your email address will not be published.