Say hello to some exclusive behind the scenes access by photographer Zuzana Sju Jánošová!

CHATTY FW17/18 collection has been inspired by Bolivia’s Flying Cholitas – a unique subculture of female wrestlers. Apart from the Flying Cholitas, the designers have also found inspiration in the Zoot movement of the 1940s. In both topics, they deal with parallels between elegance and cruelty, delight and anger.

CHATTY, whose work has been defined by working with denim, includes denim in this collection in many variants and ways of fabrication. And as in the previous collections, their main focus is on volume, hyperbole and accent with perfect processing and craftsmanship.

„From both subcultures that we have taken inspiration from, we are fascinated by the strength and energy flowing out of them as well as the style”, one of the designers Radka Sirkova says.

Within the FW17/18 collection CHATTY has cooperated with TONAK who exclusively made a series of hats for them. They resulted from a traditional Bolivian bowler hat which has been worn by local women from 1920s.

About CHATTY:

CHATTY is a Prague based fashion label founded in 2004 by designers Radka Sirkova and Anna Tušková. Their unique design approach offers a modern interpretation of both masculinity and femininity, achieved by creating thoughts, and provoking silhouettes through a cross-pollination of elements usually attributed to either men’s or women’s fashion. The collections are defined by CHATTY’s signature design and special attention to detail, with a strong emphasis on premium tailoring and an eclectic use of materials. In their work, their passion for denim is highly expressive and when describing their style, they often use words like hyperbole, subtlety and volume.

They received a number of rewards for their work, e.g the Editors-in-Chief’s Award at Designblok in 2011 and they have been nominated for the Fashion Designer of the Year title at Czech Grand Design awards thrice. In 2014, the duo participated in Mercedes-Benz Fashion Week in Berlin as well as in Premium fashion fair in Berlin. At the beginning of 2015, they went to Amsterdam to the Modefabriek fair and finished their journey at the spring Fashion Week in Warsaw. After MBPFW S/S16, the designers presented their collection in a showroom at Paris Fashion Week for the first time.

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“My first inspiration for FW17 collection was Virginia Wolf”, says JAKUB POLANKA. “Her perception of women, her relations with them and of course her books about them. I wanted to make a collection of garments that would express how women still have to hide behind the roles that society inflicts them but I also wanted to show that it is possible to get rid of these roles. So this collection is about breaking the rules we are covered in and finding power of being your ‘trueself’.”

About JAKUB POLANKA:

One of the best known Czech designers JAKUB POLANKA can be described in several sentences: a Prague UMPRUM and Paris Institut Français de la Mode graduate. A former asset to the Philippe Starck Designs team. A Mango Fashion Awards finalist and a presenting stylist at the Festival in Hyères. The designer of the year at Czech Grand Design and Hubert de Givenchy prize laureate. The best designer according to the Elle Style Awards and one of the most promising talents of the young generation according to Vogue Italia.

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After his BA final collection “Sherwood” JAN CERNY carries on exploring the cult pieces of men´s wardrobe. He works with contrasts like uniformity x attention seeking, masculinity x femininity. “Working on the collection takes about two months, and it´s clear that during that period your thoughts and point of view shifts. It would be silly to talk about one constant idea. This collection is about hiding under dark coats, the boys from Pustina (TV series), the local car races and disco. To put the collection into one reference, I would say: We have to braver than ever before.”

About JAN CERNY:

JAN CERNY is a student of Thomas Bata University in Zlin, Czech Republic. His collections are about rough process with a garment, his pieces are fractured and recomposed, from striking denim jackets and crisp tailored shirts to psychedelic furs and reassembled jeans. If Jan’s clothes come across as rough at first, they are in fact intricate and combine contrasting materials in rather surprising ways. Jan is a black sheep of Not Just a Label and he has already attracted the attention of magazines such as Fucking Young, Kaltblut or Diane Pernet’s blog ASVOF.

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submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, Mercedes-Benz Prague Fashion Week, MBPFW, fashion week, Zuzana Sju Janosova, Jakub Polanka, Laformela, Jan Cerny, Chatty, Nehera

LAFORMELA reacted to the upcoming season by the loose silhouettes, bold colors and selected materials. The vibe of ready to wear collection reflects authentic designer’s nostalgia of the period after 1989 in Czechoslovakia. Designers took inspiration from subcultures, their favorite artistic genres and the color palette that arrived to Czechoslovakia mostly as sporty apparel. AW 2017 collection is made in the true spirit of LAFORMELA, focused on freedom and authenticity.

The collection reflects the occurrence of both the present and the past. It embodies the contrasts between something novel, unconventional, fearless but at the same time familiar and well known. This feeling is evoked by the combination of sporty and elegant, by the contrast in materials, bold colors and graphic details. The season’s silhouettes range from heftily over-sized to sharply tailored. The abundant fits are eminent in masculine coats, boyfriend’s shirts, over-sized sweatshirts, while the waist-accentuating trousers, dresses and skirt represent the firmer drapes. Loose silhouettes were created not only by the traditional layering but also through over-sized and loose-fitting cuts. At the same time, over-sized cuts are paired with asymmetrical shapes while feminine details coexist alongside more masculine silhouettes.

Leading color of this collection became black accompanied by sky blue and hunter green. Color palette is accented by candy red, blush pink and midnight blue. All in contrast combination of matte and shiny fabrics, fine and heavy quality materials.

About LAFORMELA:

A CZECH-SLOVAK COLLECTIVE of designers makes up the brand LAFORMELA. When combined, the creation that is rebellious, spiritual, and fearless – describing the perspectives of each designer; LAFORMELA comes to life.

“LAFORMELA was founded in 2010 as a Czech and Slovak independant fashion brand. Aesthetics of the main designers, Antonin Soukup and Miroslava Kohutiarova, is the play of bold colors and graphic work with garments. LAFORMELA`s urban style draws from subcultures of 90s and 80s and outdoor. “We wish to bring the remembrance and the sense of freedom to our customers.”
In 2014 LAFORMELA was awarded the Czech Grand Design for the best collection SS 2015. The designers have been presenting their seasonal collections within the global project Mercedes-Benz Fashion Week in Prague and in 2013 in Malaysia. The brand has become a part of the Other/Wise showroom and was presented its last two seasonal collections during the Paris Fashion Week. Their work was presented in the several international magazines such as Vogue.com, Wmagazine.com, Crash.fr, Dazzeddigital.com, Nowfashion.com and regularly in the Czech ELLE, Harper’s Bazaar, Instyle, Marie Claire, etc.”

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, Mercedes-Benz Prague Fashion Week, MBPFW, fashion week, Zuzana Sju Janosova, Jakub Polanka, Laformela, Jan Cerny, Chatty, Nehera submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, Mercedes-Benz Prague Fashion Week, MBPFW, fashion week, Zuzana Sju Janosova, Jakub Polanka, Laformela, Jan Cerny, Chatty, Nehera submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, Mercedes-Benz Prague Fashion Week, MBPFW, fashion week, Zuzana Sju Janosova, Jakub Polanka, Laformela, Jan Cerny, Chatty, Nehera

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NEHERA FW17 is built on the idea of an undefined sensuality instilled into the sculptural nature of the collection, one that moves between strength and fragility, protection and vulnerability. Mannish classics – a NEHERA signature – are redefined with elaborated over-sized constructions, their generous volumes controlled and reshaped with martingales cinching the back or front of sartorial coats and jackets. Elsewhere, tailored pieces cut in asymmetric patterns wrapped across the body, adding a notion of fluidity to pinstriped outfits.

Tan colored sheepskin aviator jackets and vests are constructed with deep square pockets creating flaps when opened; a tobacco leather work-wear pant is suspended from metallic eyelets with braces.

A sturdy looking rubber-coated wool with a matte finish is used for asymmetrically cut outerwear, their constructivist shapes opening with a vertical zip down the front to create the effect of a moving panel when in motion. An impression of life and movement echoes in the vaporous effect of superimposed identical print on a double-layer silk dress, its flowery motif blurring when flowing.

Flou silhouettes are drawing inspiration from the 1930s with refined details and constructions. A metal coin is sewn in the draped back of a silk dress to fix its drop-shaped caplet, and an handkerchief skirt is made from eight geometric panels. The ethereal looks are balanced by the robust vibe of long leather gloves.

Rounded volume added on sleeves evokes the shape of medieval slashed sleeves, while a pale metallic texture, rendered in crinkled lame top and flared dresses, is softly gleaming with a warm golden or cold silvery light. Square-shaped knits in distressed wool, their felted surface punctured with holes, act like shields peeling away to reveal an inner shell.

Finished with the graphic accent of big circular ebony or cherry wood ear clips and with sculptural flat boots, this Fall Winter 2017 NEHERA silhouette is emerging as one of intriguing beauty.

About NEHERA:

Originally founded in the 1930s Czechoslovakia by a visionary businessman Jan Nehera, the brand once counted more than 130 retail stores in Europe, the United States and Africa. NEHERA was resurrected in 2014, during the SS15 Paris Fashion Week. Under the lead of its creative director Samuel Drira, the understated luxury of NEHERA combines unique shapes with timeless craftsmanship. NEHERA prepares four collections a year and aims to provide a singular silhouette in high quality fabrics with precise attention to details.

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, Mercedes-Benz Prague Fashion Week, MBPFW, fashion week, Zuzana Sju Janosova, Jakub Polanka, Laformela, Jan Cerny, Chatty, Nehera submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, Mercedes-Benz Prague Fashion Week, MBPFW, fashion week, Zuzana Sju Janosova, Jakub Polanka, Laformela, Jan Cerny, Chatty, Nehera submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, Prague, Czech Republic, Mercedes-Benz Prague Fashion Week, MBPFW, fashion week, Zuzana Sju Janosova, Jakub Polanka, Laformela, Jan Cerny, Chatty, Nehera

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