story by Marie-Christin Tripolt

photos by Mojmir Bures

LAFORMELA is a Czech and Slovak independent fashion brand that gets its inspiration from the fashion that was worn after 1989 in Czechoslovakia. The brand was founded in 2010 and originated from a project that two designers were working on. “We wish to bring the remembrance and the sense of freedom to our customers”, is what their webpage says. This motto leads to unique ready-to-wear clothing and accessory collections which have already caught many influential fashion magazines’ interest in the brand. Czech ELLE, Vogue.com, and Instyle – to just name a few. Jute Fashion Magazine has also found interest in these designers’ amazing work. Keep reading and get to know what makes Laformela so special!

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“Our urban style and aesthetics is the play of bold colors and graphic work with garments. We are always sourcing from subcultures of 90s and 80s, outdoor, our favorite artistic genres and the color palate that arrived to Czechoslovakia in mostly sporty apparel” they told me when I asked how they would describe LAFORMELA’s style and designs. LAFORMELA really aims at creations that are unique and represent freedom. Mixed with the two designers passion and the inspiration they get from their big role models, Alexander McQueen and Vivienne Westwood, it creates designs that fashion lovers are all over.

Although they have already celebrated huge successes (In 2014, for example, LAFORMELA was awarded the Czech Grand Design for the best collection SS 2015), they stayed on the ground and are still working hard on their brand’s image. LAFORMELA has very future orientated and ambitious designers who pull the strings. “Our brand is constantly developing. Right now, the main future goal is to finish our SS18 collection. At the same time (…) we want to be known and sold internationally. We want to get our fashion to people worldwide creating a feeling of living an independent lifestyle with opinion.”

They are a brand which designs can be worn by everybody who loves fashion and unique designs that show personality. Still, they have a type of costumer that they are mainly focusing on. “It is a woman or man between 18 and 45 years. Originated in the US, Europe or Asia and working as a model, artist, designer, actor, musician or it could even be a student. Someone who is spontaneous, unpredictable, authentic, sarcastic, life loving and likes music, art, culture, urban life, alternatives.” This imagination can be re-found in LAFORMELA’s designs. Passion and Authenticity is what their clothes and accessories are all about. Our designs reflect the history, the life of all kinds of subcultures at a specific era in Czechoslovakia. We usually just play with contrasts and we love to use unusual combination of materials such as matte combined with shiny or fine with heavy.” This spontaneous but down to earth way of thinking is what makes LAFORMELA so special and we are already looking forward to seeing so much more of this amazing Czech and Slovak brand.

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