By Marie-Christin Tripolt

Maricar Tuazon is a new and ambitious designer who is ready to take on the fashion world by storm. The brand focuses on classic and sophisticated styles for women who know what they want – just like the designer herself. It’s probably the right mix of creativity and business knowledge that brought the young Los Angeles based designer into the world of fashion. But read for yourself, how Maricar Tuazon got started and where she sees her brand in the future.

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, New York, NYC, New York Magazine, NYC fashion magazine, New York fashion magazine, Los Angeles, California, Maricar Tuazon, Marie-Christin Tripolt, bag, handbag, purse, designer

When did you decide to become a designer? 

I’ve been drawing and sketching ever since I was a kid, I came from a family that has been in the arts for 2 generations which had influenced me a lot to do my designs.

My initial plan was to take a fashion design course but instead, I pursued a degree in Business back in the day. Right after graduation, I landed a job in some local clothing brand where I started my career (at 20) as a Management Trainee- Learned and acquired knowledge in running sales, operations to merchandising.

The idea of breaking into the world of Design started when I and my best friend started an online platform in 2015 called, La Tou Tou.

Becoming a Fashion Designer and the idea of creating my own label triggered  when I was working in retail as a Merchandise Manager. Every time I would see piles of clothing and boxes of accessories not being touched in the stock room and/or are not moving in the sales floor, those are the moments of having thoughts that the company spent and wasted money on those unsalable items. So, the main intention when I created my label is to produce items that I dont usually see in the boutiques.

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, New York, NYC, New York Magazine, NYC fashion magazine, New York fashion magazine, Los Angeles, California, Maricar Tuazon, Marie-Christin Tripolt, bag, handbag, purse, designer

How would you describe your designs and their style?

My first collection meant to convey a timeless aesthetic while complementing a sophistication, classic style but yet modern energy and luxurious pieces.

I also want my audience to express their creativity in having these pieces so I came up with unusual shaped to have a futuristic feel to them as unconventional shape is always one of the interesting details of a handbag.

Distinction and Contrast are the main important elements of my work. A combination of colors and textiles that create moods. Elegance, Femininity and delicacy reflect on every piece and not trying to hard as a result–The style is so personal.

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, New York, NYC, New York Magazine, NYC fashion magazine, New York fashion magazine, Los Angeles, California, Maricar Tuazon, Marie-Christin Tripolt, bag, handbag, purse, designer

How did you get started? What’s the story behind the brand.

I and my best friend ( a fashion designer ) have decided to quit our jobs to start an online platform in 2015 called, La Tou Tou,  A creative hub for talents from Asia. And these designers have one thing in common which is not different from our interests. They value the beauty of handcrafted products and keeping the process done in traditional method but also exploring innovation.

My friends and family members encouraged me to create my own brand, especially my business partner, my friend who has been the no.1 fan of my sketches. One day I have decided to give a go and put those drawings into reality.

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, New York, NYC, New York Magazine, NYC fashion magazine, New York fashion magazine, Los Angeles, California, Maricar Tuazon, Marie-Christin Tripolt, bag, handbag, purse, designer

Are there any brands that you look up to?

Alexander Mc Queen, Im a big fan of his humble beginning. In every collection, Risk and creative genius seem to be inseparable. His work is impeccably unique and his concept is different among the others. I love the work of Tonya Hawkes, she love colors and her pieces are timeless- a right balance between embellishment and collage style minimalism.

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, New York, NYC, New York Magazine, NYC fashion magazine, New York fashion magazine, Los Angeles, California, Maricar Tuazon, Marie-Christin Tripolt, bag, handbag, purse, designer

What are your goals for the next few years?

I plan to do a regular seasonal releases. A meaningful collection will be produced every season.

Since I am based in the US, western market is in the top of our list but we would like to connect more to a wider audience, which means, not only reaching out to certain ages.  I am talking about engaged and satisfied customers – both old and new, which is vital for growth.  My team and I also wish to have a successful penetration of new geographical markets in the long run.

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, New York, NYC, New York Magazine, NYC fashion magazine, New York fashion magazine, Los Angeles, California, Maricar Tuazon, Marie-Christin Tripolt, bag, handbag, purse, designer

What kind of woman do you see buying your designs?

A woman who is career oriented, sophisticated and confident. We find her capacity to be strong, yet open and vulnerable.

When i made my first collection, the “Sentimental Handbags”, it wasnt just about doing business, its much more of engaging with the women in a way I would like my pieces to have a significant effect on their self-esteem and confidence.

submission fashion magazine, online fashion magazine, fashion magazine, fashion magazines, jute magazine, jute fashion magazine, style, fashion, editorial, model, New York, NYC, New York Magazine, NYC fashion magazine, New York fashion magazine, Los Angeles, California, Maricar Tuazon, Marie-Christin Tripolt, bag, handbag, purse, designer

How important is quality to you in a time where many people prefer quantity?

Maricar Tuazon as a new creative hub for women’s fashion accessories aims to produce an “Accessible Luxury”. Making collections of Pieces that are made with quality materials and high level of craftsmanship.  Luxury products are not just about their prices alone but mostly about the quality of the item-That  refers to the constituent materials used in making the product, the finesse and extent of the craftsmanship involved.

I always favor quality over quantity. As a start up brand, I think its necessary to be able to identify the difference between becoming knowable and TRUSTABLE, establishing a reputation for quality is the crucial part in building a long term relationship with your audience.

I want both Price and quality to be the motivations for women to buy my pieces. Accessible luxury and Innovative pricing structure is what we intend to do.

more about the brand:

Maricar Tuazon is an up and coming accessory line that values timelessness and sophistication above all else. Possessing a vibrant kinetic energy while maintaining a luxe aesthetic, the US-based brand is catered toward career-oriented women in their 30’s to 40’s who understand the true meaning of confidence and style. Fleeting trends have no place here while attitude is everywhere.

Armed with the knowledge that style is very personal, the brand aims to produce what it has dubbed as “sentimental handbags.” That is, bags that serve as daily partners — as extensions of the self — to women everywhere that ease the daily mental processes involved in engaging with fashion. Choosing what side of yourself to show using clothes and accessories is an exercise of expression and Maricar Tuazon aims to incorporate its unique, character-filled yet flexible bags in that day-to-day experience.

The brand is owned and run by its namesake, LA-based designer Maricar Tuazon. Known mostly for co-owning La Tou Tou, a platform created for sustainable fashion created by Asian designers, this eponymous line is her first foray into the world of design. It was in fact her Her La Tou Tou co-founder who first encouraged the solo design venture. “She took a photos of my sketches on her mobile and was gracious enough to ask people around at her work, neighbors, friends and some [random people] she would meet in restaurants or at parks, about my sketches. Getting positive feedback from these people, She would remind me on a regular basis to start working on my line,” she shares. The aforementioned co-founder and friend continues to play a vital role in Tuazon-Payad’s business career both as an investor and as a loyal supporter to this very day.

more about the collection:

Newcomer Maricar Tuazon-Payad Sets the Tone for Her Eponymous Line through the Chic Juxtaposition at the Center of the Brand’s Debut Collection

Championing unconventional shapes and interesting details, Maricar Tuazon’s debut collection proves to be exciting despite the use of a predominantly neutral color palette. Revolving around the themes of femininity and strength, subtle hues are juxtaposed with strong silhouettes and sharp details. Snakeskin accents and giant studded hardware grant exoticism, edge, and character to classic, wearable pieces.

“I based my design visualizing the spirit and the mood of a woman who has a [distinct] sense of freedom,” Maricar Tuazon, the brand’s namesake and creative director, explains. This first collection has a diverse
set of pieces — from the head-turning Aliz to the subtle yet striking Mophia — in order to cater to women of different tastes and of different lifestyles. The collection aims to speak to women with a clear sense of personal style and identity, giving them a clear range of options to choose from. It’s all about juxtaposition and balance — about keeping things interesting without straying too far from fundamentals.

The brand’s first collection boasts of lavish materials and high-quality textiles. Using a mix of smooth genuine leather and genuine snake skin leather, Maricar Tuazon’s inaugural collection is sheer luxury. “It took us for like 5 months to have them made. Outsourcing the materials is not that easy,” Tuazon shares. The process was gruesome — from sketching studies to
customizing hardware to ensuring quality control — it took a while until the brand found a supplier they could trust to take care of the production.

more about the designer:

Maricar Tuazon stands tall in the face of change. After years of working in retail for a number of international brands, she left her post as Ralph Lauren’s Merchandise Manager in order to pursue a lifelong passion for design in 2015. In 2016, she co-founded La Tou Tou — a creative hub for Asian designers who value beauty and sustainability. La Tou Tou hosts and peddles ethically produced items that empower communities of women by providing a source of livelihood. Part-business and part-charity, La Tou Tou has given back to the Philippine community by funding a foundation for homeless children through its profits. The brand’s generosity stems from Maricar’s own personal philosophy, “You need to have a purpose — from doing a small project to starting your own business — share your talent and give back.”

For years, friends and family applauded Tuazon’s work with La Tou Tou but urged her to create her own line as well thanks to promising sketches that lay here and there. One day, opportunity came knocking and Tuazon welcomed it with open arms thus creating a handbag brand of her own: Maricar Tuazon. “I woke up one day and thought I think its time to put my ideas and concepts into reality.” She decided to create
with timelessness as the main intention.

The burst of creativity did not, however, come as a complete surprise. Tuazon has been sketching since the age of four. Coming from a family with a rich history in the arts, she actually took an unexpected turn by pursuing Business Management instead of her initial course of interest, Fashion Design, during her university days. Although she strayed academically, her love for fashion remained. For her, it was never about runway shows or glamour — it was and continues to be about a feeling, an energy, a mode of expression. Thus, it makes sense that she looks up to the likes of Alexander McQueen and Tonya Hawkes — masters of creativity, innovation, and balance.

Tuazon currently resides and works in Los Angeles, California. She is constantly inspired by sprawling nature, blossoming diversity, and passing strangers.

Leave a Reply

Your email address will not be published.