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Jute: Where did you get your start in the fashion industry?

Rhian: I studied photography at uni. I originally wanted to go into wildlife documentary work, but the portraiture elements of the course changed that. I began experimenting props, and sets and styling to develop narratives and characters within my pictures. I’ve always loved films, so that definitely helped. From there it felt like a natural step into fashion, but it was never my original plan.

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Jute: Did you go to school or workshops for photography and/or retouching?

Rhian: I studied photography at university. It was almost solely traditional techniques, darkroom etc. I think understanding the fundamental basics of photography and original processes have really helped; much of it translates into digital photography as well. I taught myself retouching after uni.

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Jute:  What is your favorite piece of photo gear and why?

Rhian: ‘Im not one for lots of gear really, but I do value my first lighting kit. It was an Interfit starter kit and meant I could set up a little home studio and really practice studio lighting which gave me a lot more confidence when I started working in proper studios.

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Jute: Where do you draw inspiration?

Rhian: Everywhere! Most of the time ideas just pop up.

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Jute: Do you have a photo or series you are most proud of?

Rhian: I think possibly “I think its going to rain when I die”. It was the first shoot I did that really came out how I saw it in my head. And of course my Jute cover! I love the simplicity of that shoot. It was suppose to be shot on location in some old abbey ruins but it was raining so heavily that day we ended up shooting in my living room against fabric, so it ended up looking completely different, but I couldn’t have been happier.

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Jute: How often do you shoot?

Rhian: All the time.

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Jute: Describe your dream photo shoot.

Rhian” I would love to shoot Tilda Swinton and Andrej Pejic together. I love androgyny.

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Jute: If you could impart one piece of advice to aspiring fashion photographers, what would it be?’

Rhian: Just keep going. Its’ so easy to give up, especially as there is so much rejection. If it’s really what you want to do, you just have to keep doing it. Everyone has let downs, everyone has bad shoots, everyone has rejection, just try and learn from it.

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To see more of Rhian Cox’s work, click here!

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