by Marie-Christin Tripolt

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âme moi is a Portuguese brand with a ton of personality. The brand’s name itself already says everything about their philosophy. âme moi means “my soul” and this is exactly what the designers want their buyers to re-find in their pieces. It’s a traditional label with exquisite quality and handbags that you’ll own for a lifetime. Hugo Cunha, brand manager of âme moi, answered some burning questions. But go ahead and read for yourself!

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What does “âme moi” stand for and how did you choose the name for the brand?

âme moi is a brand that stands for powerful women that put their soul in everything in life. The name was chosen by the power of the sound when you pronounce it. It means ‘my soul’ because it was created with the intention of women identifying themselves with one of our bags; women who clearly can see their personality in one of our bags.

https://www.amemoi.com/en/#lg=1&slide=0 https://www.facebook.com/amemoiofficial/ https://www.instagram.com/amemoi_official/  Editorial fashion, fashion magazine, fashion magazines, fashion magazines that accept submissions, fashion magazine submissions, fashion magazine submissions, fashion publication, Jute Fashion Magazine, Jute Magazine, Jute Mag, online fashion magazine, online fashion publication, online magazine, submissions, submission magazine, submission fashion magazine, style, fashion, editorial, model, New York, NYC, New York Magazine, NYC fashion magazine, New York fashion magazine, Miami, Lisbon, Porgual, âme moi, Marie-Christin Tripolt, designer, purse, handbag

Who are the designers and creative minds behind the brand?

âme moi was created and developed by a small team which everyone has a special part of, but in the end all the team works for the brand success. Carlota Costa is the head designer who is in charge of the creative department. Carlota is a young, promising designer in the fashion industry.

https://www.amemoi.com/en/#lg=1&slide=0 https://www.facebook.com/amemoiofficial/ https://www.instagram.com/amemoi_official/  Editorial fashion, fashion magazine, fashion magazines, fashion magazines that accept submissions, fashion magazine submissions, fashion magazine submissions, fashion publication, Jute Fashion Magazine, Jute Magazine, Jute Mag, online fashion magazine, online fashion publication, online magazine, submissions, submission magazine, submission fashion magazine, style, fashion, editorial, model, New York, NYC, New York Magazine, NYC fashion magazine, New York fashion magazine, Miami, Lisbon, Porgual, âme moi, Marie-Christin Tripolt, designer, purse, handbag

What does âme moi stand for? What’s the brand’s philosophy? 

The brand philosophy is that everything in life should be done with soul, with passion. That’s how we produce a collection; we’ve put all the passion in our bags and are faithful to our roots. Of course we follow trends, but we always put our character in it. When you design, you put your personality on the table and when we do that we try to represent all types of women, remembering that every woman has something special.

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Your webpage says that horses are your inspiration, why exactly horses and how can we find the inspiration again in your pieces?

It’s not the horses who are our inspiration, but the relationship between the horse and the rider. The connection between them is the feeling that we want to portray to our clients. Also, the figure of the horse; a beautiful and respectful being with great elegance is something that we identify with the brand and we try to translate this through our horse mane tassels, which come in a wide range of colors.
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What’s the story behind the brand? When was it founded and how did you guys get started?

The brand took the big step during Milan Fashion Week AW16. This was our first official season in the industry and the collection was well received by both press and buyers. The lovely story behind the brand was the beginning of our success. âme moi was born through our CEO’s true love for the equestrian world and his wife’s love of the fashion industry. Together they decided to start a journey, creating a brand different from all the others. More than a business or a brand, âme moi is something familiar and traditional because as their sons are competition riders they wanted to do something in honor of them also. They wanted all the bags to have red leather lining because this is the color of the blood that makes us alive and this was the message that they wanted to pass, that you have to feel alive as a rider does when riding a horse.
https://www.amemoi.com/en/#lg=1&slide=0 https://www.facebook.com/amemoiofficial/ https://www.instagram.com/amemoi_official/  Editorial fashion, fashion magazine, fashion magazines, fashion magazines that accept submissions, fashion magazine submissions, fashion magazine submissions, fashion publication, Jute Fashion Magazine, Jute Magazine, Jute Mag, online fashion magazine, online fashion publication, online magazine, submissions, submission magazine, submission fashion magazine, style, fashion, editorial, model, New York, NYC, New York Magazine, NYC fashion magazine, New York fashion magazine, Miami, Lisbon, Porgual, âme moi, Marie-Christin Tripolt, designer, purse, handbag

What are the goals for 2018?

The brands goals for 2018 are the same as they were when the brand was created. We want to maintain faithful to our roots and continue creating with passion, dedication and, above all, with soul. We want for our women to look to our bags and fall in love. Each of our bags is like a jewelry box where you want to keep your secrets.

https://www.amemoi.com/en/#lg=1&slide=0 https://www.facebook.com/amemoiofficial/ https://www.instagram.com/amemoi_official/  Editorial fashion, fashion magazine, fashion magazines, fashion magazines that accept submissions, fashion magazine submissions, fashion magazine submissions, fashion publication, Jute Fashion Magazine, Jute Magazine, Jute Mag, online fashion magazine, online fashion publication, online magazine, submissions, submission magazine, submission fashion magazine, style, fashion, editorial, model, New York, NYC, New York Magazine, NYC fashion magazine, New York fashion magazine, Miami, Lisbon, Porgual, âme moi, Marie-Christin Tripolt, designer, purse, handbag

Is there a special success that âme moi is especially proud of?

Everything that has been done to this day. Portugal is a small country, but has a lot to show to the world and we cannot be more proud that the world is seeing this through our work.

 

https://www.amemoi.com/en/#lg=1&slide=0 https://www.facebook.com/amemoiofficial/ https://www.instagram.com/amemoi_official/  Editorial fashion, fashion magazine, fashion magazines, fashion magazines that accept submissions, fashion magazine submissions, fashion magazine submissions, fashion publication, Jute Fashion Magazine, Jute Magazine, Jute Mag, online fashion magazine, online fashion publication, online magazine, submissions, submission magazine, submission fashion magazine, style, fashion, editorial, model, New York, NYC, New York Magazine, NYC fashion magazine, New York fashion magazine, Miami, Lisbon, Porgual, âme moi, Marie-Christin Tripolt, designer, purse, handbag

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