DZHUS Spring/Summer 2016 collection, “PRO FORMA”, is inspired with uniform design, with its priority of functionality and standardisation over subjective aesthetics.

Inventing alternative cut principles, Irina Dzhus plays up the recognisable structural features of the medical, training and workers’ wear in her eclectic, exaggeratedly normcore designs.

DZHUS’ signature industrial-inspired finishing is used in the pieces, such as fastening with strings, raw hems and exposed overstitching. Seam allowances are exposed on the right side and piped with bias binding that forms straps, extending past the edge of the fabric. Elastic gathers replace traditional tucks. Overlock is also used as a constructional technique for a special fabric and a fringe. The ivory-grey and black pieces are made of hand treated bleached linen and textured cotton.

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photgrapher: Olga Nepravda

stylist: Irina Dzhus

hair/makeup: Maria Kolomiets

model: Anastasia Nepravda

location: Platforma Art Factory

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