Jute: How and when did you get your start in fashion photography?
Freddy: It was by selling door-to-door as a trainee with the ‘’Brussels’’ studios that fashion photography appeared to me as an obvious fact. I was fascinated by the light, the flashes, the HMI and the material necessary for the creation of an image: an atmosphere, but also by the intervention of the various creative of the Art Directors, the stylists and the make-up men to form a whole afterward that was coherent and effective.
I thus began to work in ‘’The Studio 202’’, with a great reputation. I quickly became first assistant of renowned photographers, and day by day this place allowed me to discover in depth the relations with the models and also with the agencies and the customers. I also learned the enjoyments of journeys and the atmospheres and every time it was very different.
Jute: How would you describe your style of work?
Freddy: I do not think I have a predefined style. Generally, it is people who determine a label with a style which they associate with one of my series. I think that my work is rather multi-purposed. I pay particular attention to the physical attitudes, mainly in the case of models, which contrasts with a much congealed attitude. The discreet and sincere looks and direction in faded or neglected places is what I like. I bought a studio recently and I invested in some lighting, thus I think that my style has evolved over time.
Jute: What are your biggest challenges working in Belgium?
Freddy: Maintaining my work and developing it at the same time. Be always on the lookout for new projects in association with creative and ambitious people. Sometimes the hardest part is not to make the photograph, but to set up it.
Jute: What projects are you currently working on?
Freddy: I collaborate ceaselessly with creatives of mode and stylists to realize catalogs and editorial series. I also had the opportunity to collaborate with Bernard Gavilan, who gave rise 8 years ago to the competition ‘’Customize Me’’. It is a competition of young Belgian creators mainly based on the custom and the revival of an abandoned garment. I thus realized the image for the campaign as well as that of the press. I shall also be part of a concerning jury for one of the prizes. I have a showing at the moment in a Brussels gallery in partnership with Maow Book who has just taken out his 1st book where he has included three of my works, as well as the work of several Belgian and French artists.
Jute: Describe your dream photo shoot.
Freddy: A photo shoot completed with a custom-made casting. A soft and vaporous early light. A magic location accompanied with a beautiful and effective styling.
Jute: Who are your favorite photographers?
Freddy: There are so many! I think of Richard Avedon’s images for his sensibility, its capacity in a certain psychology and its interest for the person which allows him to get character. I admire the work of Helmut Newton. His work has nerve and has created fatal and provocative woman while staying in an absolute elegance. Also, Viviane Tassen for her compositions and the same time graphics. Lastly, Sarah Moon for her atmospheres and her stories.
Jute: What are some of your favorite pastimes outside of your work?
Freddy:Taking advantage of life, my close relations, and my city. There is a great deal of things to be discovered in Brussels like exhibitions, concerts, and various artistic performances. There are also some bars to spend time that turn into interesting and enriching meetings, or not. I also like hunting for antiques on the secondhand trades, even if I do not buy much in the end.
Jute: Give us one piece of advice for aspiring photographers.
Freddy: Have patience and especially trust in your images, even if sometimes certain people discourage you or persuade you that your work is not made for the industry. As Jacques Brel said ‘’talent is the desire to be willing to make things’’.