Maybe by Catalfo is a brand founded by Canadian Sarah Catalfo, an independent designer with a passion for playful colours and feminine designs. Her work is an extension of her own personality and the things she loves, and in light of this, she has formulated the concept of the “Maybe” girl. The “Maybe” girl is courageous, loves life and does not take herself too seriously. The most recent collection, Be A Unicorn, espouses these qualities, which feature items that are suitable for everyday wear, but with a bit of sparkle.

Catalfo’s pieces have appeared in various shows and presentations including Startup Fashion Week in Toronto, and the budding designer is now looking to expand her horizons further. Yinsey Wang draws some insights from the talent in this exclusive interview.

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Tell us about your Be A Unicorn collection. Why unicorns, and what is the story behind the collection? 

I’ve always been inspired by the idea of a unicorn, and hence why I’ve been meaning to create this collection for some time. Be A Unicorn represents not only being unique and special in a world where everyone wants to follow the crown, but also being proud of it! Be a unicorn among the horses. Unicorns are different, beautiful and magical! Once you realize this and live it out, you’ll never lose your sparkle.

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If Maybe were a dessert, what dessert would it be and why? 

What a tough question to answer… Maybe would be a conversation heart; always making a little bit of a statement and also, all of our pieces come in pretty colours. But of course, because one of Maybe’s signature looks is the Sweetheart dress!

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What is your favourite piece from your collection?

I adore the Moon River dress. To me, it is the perfect party dress because not only does it have pockets, it is flattering on so many shapes and sizes of woman! However, I also really love the Unicorn Cami. The iridescent straps add a little bit of colour to the black and white print. I’ve worn mine out a lot, during the day and also at night. I love the cut and how comfortable I feel in it!

I designed the Be A Unicorn collection to be easy and wearable. The designs are pieces are for everyday…with a little bit of sparkle. The tops and skirts can easily be incorporated into a woman’s existing wardrobe. These are pieces you can wear and style in different ways!

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Who has been your biggest support on your journey as a business owner so far? 

I am very lucky to have an incredibly supportive family. My mother, aunt and sister all wear Maybe! And to be quite honest, I don’t know where I’d be without my closest friends! I’m very grateful for them and love it when we get to collaborate on creative projects together! They keep me inspired. I even have friends who have been Maybe girls since Day 1 and that is amazing!

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If you could collaborate on a collection with anyone in the world, who would it be?

My Little Pony!

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See more of Maybe by Catalfo here!

models: Torn + Polished’s Trinh and Yinsey

photographer: Gillian Gillespie of soundslikeyellow photography

hair: Teresa Young

makeup: Keisha Chan

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