In a world obsessed with fashion trends there is Salyne: a Portuguese brand which doesn’t believe in following trends, but creating their own. Established by bohemian girl Mariana Araújo, for her “fashion was never about trends, I loved seeing them on runways and reading about the next one – but for me, fashion was a form of self-expression; it was art and messages that people carried in their clothes”.
Mariana had the luxury of always knowing what she wanted to become. After elementary school, she decided to lead the adventurous life of a bohemian on her path to becoming a successful fashion designer. For a year she “talked to strangers on subways. I spent my days in art galleries, watching street performers and basically going against rules…in some way, I freed my spirit”. She then landed an internship with a Portuguese fashion brand where she learnt a lot, but also saw a lot which she questioned and disagreed with. For many months she felt “the pressure of following trends every six months. What would that bohemian girl say?”
Needing an escape from the pressure, she ran to a place that was safe for her: the ocean. A place “where being yourself was enough, you could relax and there was no pressure for anything… the perfect soul cleanse”. Mariana began to wonder why she would lose herself in the city, but knew exactly who she was by the sea. The answer was simple: “Every season fashion tells you how to behave, what to wear and who you should follow”. By the sea she was simply just herself. That’s where she began to envision Salyne: “a brand that embraced the ocean as a main inspiration and simplicity as a form of style”. With every piece from Salyne you can almost feel the salty breeze on your face and sand in between your toes. Mariana perfectly captures the beauty of the sea in every garment.
She believes “everything nature produces is perfect and beautiful in its own way” and doesn’t want to harm any of it, so Salyne is a sustainable fashion label. Often worrying about how sustainable the fabrics she chooses are and the company she buys them from, she asks, “what are they doing to reduce the chemical impact that fashion has in the world? Or what do they do with the fabric waste they get? Sometimes it sounds like I’m being boring or defying them, but my job is defying the standards and I can’t support a company that goes against my ideals”. Linen is a fabric used throughout collections at Salyne in the hope that with time people will understand that: “linen touches your skin like no polyester will. I believe change starts with one person”.
Salyne’s latest collection ‘Untamed’ is a collaboration with Hoyara, a jewelry brand also inspired by the ocean. Each piece is styled with small intricate elements which make up the ocean in the form of jewelry, such as seashells. Mariana discovered, “she loved my pieces as much as I loved hers; we are both crazy about the ocean and I saw a Salyne attitude in Hoyara’s owner”. She described the Salyne attitude as an attitude you have towards life, how you embrace every change in the world, a self- expression of who you are and a transparency towards life and people. Most importantly, a Salyne girl is “anyone who can’t stay away from the ocean, the sea or water. I guess Salyne girls have their hearts full of salt and their feet walking on sand, so they can live fully every minute of every hour”.
Mariana plans to grow Salyne, but will embrace the idea of going with the flow as “my plans sometimes/never work out as I planned. But something I can tell you is that I want to show more transparency towards people: to show more realness and tell stories of the hidden side of Salyne and my creative journey”. She truly is the definition of a Salyne girl.