As the fashion forecast heats up for 2018, two brands are filling the wardrobes of the world’s savviest of fashion followers.

IRO and American Vintage, with their focus on excellence, design and quality, are trending right across the globe.

IRO, the brainchild of Parisian brothers Laurent and Arik Bitton, has quickly become a cult brand, since its formation in 2005, renowned for its unique street style.

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Inspired by its founders’ passion for music, design and fashion, this brand has found its niche among women who are looking to make an impact with their style.

Best loved for its luxurious leather jackets and sexy skinny jeans, IRO clothing is the perfect blend of luxury and casual.  Edgy and effortless, it represents a fresh and feminine approach to fashion.

Among its range are draped miniskirts, floaty tops, romantic ruffles, shredded t-shirts and midi-length dresses with lace inserts, fringe trim and asymmetrical hems.

This year’s spring collection is all about lightness in materials with an ultra-airy ‘70s-meets-‘60s rock and grunge, but chic look.

While IRO clothing leans more toward the bold fashionista, American Vintage clothing is notorious for its luxurious basics and wardrobe staples.

Founded by Parisian designer Mickael Azoulay, American Vintage reinvents the basics, offering the ultimate in timelessness, simplicity and off-duty cool.

 

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Editorial fashion, fashion magazine, fashion magazines, fashion magazines that accept submissions, fashion magazine submissions, fashion magazine submissions, fashion publication, Jute Fashion Magazine, Jute Magazine, Jute Mag, online fashion magazine, online fashion publication, online magazine, submissions, submission magazine, submission fashion magazine, style, fashion, editorial, model, New York, NYC, New York Magazine, NYC fashion magazine, New York fashion magazine, IRO, American Vintage, Order of StyleWhat started out in 2005 as American Vintage t-shirts for women, has expanded to a complete ready-to-wear collection for women and men that includes both basics and high fashion separates.

Its luxe cool clothing range features super soft t-shirts, jersey knits and cardigans and relaxed day dresses in muted, natural colours. Materials and shades are carefully chosen to reflect the feeling of uniqueness and comfort with a vintage touch.

American Vintage’s 2018 sprint/summer collection is a unique and casual look with a nostalgic take on summer camp experiences and community life.

Both IRO and American Vintage clothing are open to the world with stores and stockists from the UK to Australia and many places in between. Both brands are particular with their distributors, selecting exclusive outlets like Australia’s online retailor, Order of Style, which hand picks the very best international and Australian brands.

These ultra-modern brands have sent ripples through the fashion industry for the last decade and their popularity is set to climb even further as new season collections continue to impress.

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