The Madrid-based brand’s manager tells us why.

by Alycia Cohen

fashion magazine

Up and coming shoe brand By Mare creates exclusive yet affordable shoes designed for the modern woman. Their production is limited to between 15 and 30 pairs per style, so get ‘em while you still can! The brand’s manager, Stefania, easily convinces us why By Mare should be our next purchase in an exclusive interview below! She also has hinted to us that there will be a few surprises to come from By Mare…

 fashion magazine

What makes By Mare Shoes different than other shoe brands?

The element that makes us different from other brands is the timelessness of our shoes. In every collection, we try not to get influenced by the actual trends. We prefer to focus on women’s needs. What they, in a direct or indirect way, ask of us in every collection is to stay true to our DNA: design, height, quality and comfort.

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What are your favorite shoe trends for this season?

The two trends that attracted our attention the most when we started to design the most recent collection have been the continuous necessity of sky-high stilettos and the phenomenon of athleisure, specifically sneakers.

Taking this into consideration, we have developed models that reach 16cm to seduce, conquer and surprise, but have also focused on launching a line of confortable and versatile sneakers with a sharp design aesthetic.

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What are the design inspirations for the By Mare brand?

Our inspiration comes directly from the street – from the routines and needs of women around the world. We´ve travelled from Milan to New York, from Bogotá to Miami, receiving incitements from every different culture and analyzing the trends that move the social fabric of each country. So, when we land in our creative office in Madrid, all the emotions, ideas, colors, shapes, and smells are mixed up and expressed on a piece of paper – giving life to a shoe!

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Tell us a little about how By Mare got started!

In June 2011 in Madrid, Mare, the designer, arrived from her hometown of New York and fell in love with the emotion that Madrid radiated, with its people and vitality. While shopping, she realized that the Spanish market was missing a shoe brand with superior design at affordable prices. From this moment, her idea of creating a shoes brand for women started to become a reality. Soon after, the first collection was produced.

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What is your favorite By Mare style right now?

If we had to choose a style, there is no doubt that it would be wedge heels.

When you wear them, you can go shopping, go to work, go to lunch and even go upstairs in the underground! Besides, they adapt to any situation and look!

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What are the best aspects of having a shoe line?

The best part of having a shoe brand is that in an outfit, shoes are the most influential piece in the female shape and the most important aspect in any look. Shoes say so much about a woman; they don´t only mark her style but her personality.

 fashion magazine

director/producer: Stefania Spinelli

photographer: Jorge Puente

stylist: Antoni Folch

hair/makeup: Kley Kafe for YSL and Kerastase

model: Carmen Xu

director/producer assistant: Paula Saborido

photography assistant: Mara Alonso

hair/makeup assistant: Patrizio Niccolai

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